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A referral program or a “refer-a-friend” program is a marketing strategy used by many top ecommerce brands to incentivize existing customers to recommend the brand and its products to their family and friends.
A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.
One of the biggest stresses of any business is finding a solid customer acquisition channel, or basically, bringing in new customers. When you have a solid referral marketing program, however, you let your existing customers bring new buyers to your brand. This not only significantly reduces spending on bringing new customers to your shop, but also increases customer retention, which is a very good thing.
Because loyal customers have a higher conversion rate than new customers and spend more per transaction, making customer referral programs the most cost-effective and lucrative marketing strategy that your business can possibly employ.
To participate in the DoorDash Merchant Referral Program, your business must be:
A current DoorDash Marketplace partner
Located in the US
In good standing on the DoorDash platform
To receive a referral bonus from DoorDash, you must submit your referral via this form and the restaurant you refer must:
Be a small business (75 stores or fewer)
Be new to DoorDash Marketplace
Not be owned or operated by you
Be located in the U.S.
Sign up for DoorDash within 30 days of your referral submission using the same email address you used in the form.
Fulfill at least 15 DoorDash orders within 60 days on the platform
You can receive a referral bonus for up to 10 merchants total.
No, multiple store locations of the same business will be deemed one referred merchant only.
If your referral qualifies, you’ll receive payment via direct deposit to the bank account you set up in your Merchant Portal settings.
Referral bonuses will be paid out within 60 days of the referral criteria being met. You’ll receive the bonus with your regularly scheduled payouts from DoorDash.
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